PR Friendly pages are a great way to let brands know you are willing to work with them and what kinds of promotions you are willing to offer. There are several things these pages should have and a few that they should not.
Things they should have:
- Some information about the people who will be testing these products and what kind of products they test. I have a list of the member of my family including myself, their ages, and the things they are into.
- Information on your blog demographic. Tell them what readers/followers your blog targets. For me this is the 20-40 year old woman range that are mothers or bloggers.
- A way to contact you. You should always list your email address even if you have a contact form. Many brands hate filling out a contact form and would rather send you a email using your email address.
- What services you provide. Some ideas: Blog Post, Social media shout outs, side bar advertising, Speaking, traveling, brand ambassadorships, etc.
- Brands you have worked with. For this you can just create a little image with all of their logos.
- Links to examples of sponsored work you have done. Give them an idea of the quality of work they will get from you.
- A link to your about me page where they can learn more about you and your brand and readers.
Things it should not have:
- Your prices. You want to bring the brand in and get interaction with them before presenting these. You want to find out exactly what they are looking for and tell them how you can help and what exactly they will be getting for that price. You adjust your pricing and do not be afraid to negotiate.
- Mailing address. Even if this is a PO box, you do not want to be receiving hemorrhoid cream and have the brand think you are going to write about them because they sent it to you for free. Remember, never guarantee work for free. You are worth more.
Have some tips you can add? Let me know.